Open For Business Ships

Ready to get down to business? EA ships The Sims 2 Open For Business to store shelves today.

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Open For Business Ships

READY TO GET DOWN TO BUSINESS? EA SHIPS THE SIMS 2 OPEN FOR BUSINESS TO STORE SHELVES TODAY

Fans of The Sims 2 Can Build on their Entertainment Experience by Putting their Sims to Work

REDWOOD CITY, Calif.- February 28, 2006 - Electronic Arts (NASDAQ: ERTS) shipped The Sims™ 2 Open for Business, the heavily anticipated expansion pack for the best-selling PC game, The Sims™ 2 to retailers around the globe today.

The Sims 2 Open for Business builds on The Sims 2 experience, which allows players to create and control characters called Sims. Now, players who own The Sims 2 can install The Sims 2 Open for Business expansion pack to access a whole new type of gameplay that takes Sims out of their homes, and allows them to flourish at their dream business.

The Sims 2 Open for Business encourages fans to create virtually any kind of business for their Sims, from a trendy clothing boutique alongside a hip beauty salon, to a bustling restaurant chain selling blooming floral bouquets. The Sims 2 Open for Business puts players at the center of their professional ambitions, allowing them to build a business from the ground up while playing an integral role in the commercial focus. Players will be able to design the floor plan and sales display, hire and fire employees, and set prices on merchandise they create or purchase for sale. With more than 125 new items and all new gameplay elements to choose from, the business possibilities are endless.

The entrepreneurial focus of The Sims 2 Open for Business was among the most requested themes by fans of The Sims 2. According to Senior Producer, Don Laabs, "The Sims 2 Open for Business opens a limitless world of new gameplay for Sims fans. The game includes all the tools players will need to create businesses that reflect their unique personalities, be they buttoned-down professionals, or wacky worker bees who explore the limits of the workplace. This is one of the most open-ended expansion packs we have created and we encourage fans to discover their irreverent, quirky business personalities."

The Sims 2 Open for Business will ship under the EA™ brand and is rated "T" for Teen by the ESRB. Budding entrepreneurs and Sims fans alike can find The Sims 2 Open for Business on store shelves March 2, 2006 in North America and Europe. The Sims 2 is required to play The Sims 2 Open for Business

For more information on The Sims 2 and The Sims 2 Open for Business, visit http://www.thesims2.com.