Simify your Fatboy!

The Sims 3 and Fatboy have teamed up to create the ultimate gamer seat!

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Simify your Fatboy !

Fatboy, Electronic Arts and Dell Team up to Host the ‘Simify your Fatboy’ Showcase

Fatboy USA Announces New Licensing Agreement with Interactive Entertainment Software Company EA for The Sims 3

Dallas, Texas - February 10, 2010

(BUSINESS WIRE) – Fatboy USA LLC., announced today they have signed an agreement with Electronic Arts Inc. (NASDAQ: ERTS) to launch a series of The Sims™ 3 branded Fatboy® gaming chairs. Fatboy®, a lifestyle brand, is currently available in over 80 countries and features a steadily growing product line including lounge chairs, pet lounges, outdoor seating, lighting and bags. The Sims 3 was the #1 best-selling PC game of 2009* and is available worldwide for the PC, Mac, iPhone, and iPod touch.

The first of the series will be unveiled in Vancouver, Canada during one of the biggest winter events in the world where Fatboy, EA and Dell will come together to host the “Simify your Fatboy“ showcase at Bungalow on Main Street. The Showcase will be a call for all Vancouver visitors and natives to join Fatboy and EA’s The Sims 3 Team in a series of events. Attendees will get a chance to sit in The Sims 3 Fatboy and try out the The Sims 3 “Create a Sim” tool on the new M11x notebook from Alienware, Dell’s premiere gaming brand and post the finished product on the “Wall of Fame” for a chance to win The Sims 3 Fatboy, as well as other cool prizes. The Fatboy Studios will be the place to be in Vancouver this February with games, DJ’s, raffles and more!

“We’re delighted to partner with EA,” said Paula Masters, President and Managing Director of Fatboy USA, LLC. “With The Sims franchise selling more than 125 million copies of the game worldwide, it is one of the most fun and innovative games out there and in choosing Fatboy, they’re making the ultimate gaming chair available to their fans.”

“The Sims development team has long loved Fatboy chairs,” said Steve Seabolt, Vice President of Global Brand Development for EA’s Play Label. “We’re excited to partner with Fatboy and participate in the fun winter event and continue The Sims 10 year anniversary celebration this year.”

The Sims 3 Fatboy will be available exclusively at Walmart.com and CSNStores.com for 30 days starting on March 1, 2010.

“This is such a fun promotion – marrying two great brands, Fatboy and The Sims 3, launching the new beanbag chair at the big winter event in Vancouver and then kicking off sales on Walmart.com and CSNStores.com,” said Chuck Casto, Vice President of Communications at CSN Stores. “Playing The Sims 3 is one of my teenager’s favorite activities at home and she’ll certainly have her eye on The Sims 3 Fatboy.”

“EA, Fatboy and Dell Gaming are creating the perfect gaming lounge in Vancouver this winter by joining forces. We have created a great lounge for attendees to relax and game on the new Alienware M11x, the most powerful 11-inch Gaming Laptop in the Universe!” said Claudina Lopez, Marketing Manager for Dell Gaming.

*According to NPD data